Get out & drive.
He's an Icon.
Magnus Walker is a self-made British-American fashion designer, real estate entrepreneur, car builder and collector.
Born in Sheffield, England, in 1967, and a resident of Los Angeles since 1987, Walker started his LA story selling second-hand clothing on the boardwalk in Venice Beach in the late ‘80s.
Walker, who left school at the age of 15, attributes his success in fashion, real estate and cars to the fact that he has been in LA for 36 years, where anything is possible for someone with a dream, a goal, determination, motivation, and hard work to make that dream a reality.
He's an Author.
Dirt don't slow you down
Walker’s best-selling memoir, Dirt Don’t Slow You Down (Penguin Random House), debuted in 2017, hit the London Times Best-Seller list, and became a cross-genre favorite for its inspirational, can-do message. He soon launched a book tour across England.
By 2018, the book had been translated into German, and Walker commenced a book tour across Porsche dealerships in Germany.
In 2020, the book was translated into Japanese, and in 2021 it reached a third English edition with three additional chapters and dozens more photos. A Portuguese edition is slated for 2025.
The hardback edition of Dirt Don’t Slow You Down totals 277 pages, including 32 pages of color photos, and 18 chapters.
Get out & drive.
He’s the star of a documentary film.
He’s the
star of a
documen
tary film.
Urban Outlaw
Directed by Tamir Moscovici, Urban Outlaw became a cult classic, igniting a fervor for modified air-cooled Porsches that has yet to abate and inspiring a generation to “Get out and drive.”
He’s an inspirational speaker.
He’s an
inspirat
ional
speaker.
TED Talks
On July 3, 2014, Walker spoke at TEDxUCLA in which he credited his ability to “go with his gut feeling” for allowing him to turn his dreams into reality.
His inspirational message continues to motivate millions of viewers, who relate to its hardworking approach from humble beginnings to wild success. It has 9.8 million views to date.
He's a builder.
Jay Leno's Garage
Walker cut a swath across the Porsche world with his daring, inventive streetable racer builds that incorporated new details like louvered fenders, dual round taillights, rain-gutter delete, and scooped hoods, rooflines and rear spoilers. Two of the builds shown here, the Porsche 72 STR02 and the Porsche 964, have influenced a generation.
Design Consultant.
Design Consul
tant.
Automobili Pininfarina is collaborating with global icon Magnus Walker to fuse automotive heritage, precision craftsmanship, and bespoke design.
In 2023, Walker teamed up with the storied British racing and engineering outfit TWR (Tom Walkinshaw Racing) as a design consultant on its first modern project, a hotrod Jaguar V12 XJS called “Supercat”.
He's an Collaborator.
He's an Collabo
rator.
Developed in 2015 to celebrate MOMO’s 50th anniversary, the steering wheel made Walker the first non-professional race car driver to have his own signature wheel with the prestigious Italian brand.
1552 OUTLAW WHEEL
Made in the USA as a modern outlaw take on the classic Fuchs wheel, the popular wheel fit Porsche cars made between 1964 to 2018. Cast in aluminum, its unique five-lug design is a hard-to-find fan favorite.
He has a Nike Shoe.
NIKE SB 277 DUNK
Developed with Nike pro skater Ishod Wair, the Nike SB 277 Dunk debuted in 2021 and sold out in 10 minutes. Inspired by Walker’s 277 car, the shoe is designed to age visibly, gaining patina just like a car. Acclaimed by fans and collectors, it represents the first time in recent years that Nike combined leather and canvas in a single SB shoe. It is traded on the secondary market at 10x MSRP.
He has a line of toy cars.
HOT WHEELS X MAGNUS WALKER
Begun in 2016, Walker’s signature line for Hot Wheels now counts more than 30 models. The 2018 Hot Wheels Red Line Club 964, with a miniature Walker in a limited- edition plexi case, represents a pinnacle of the highly sought-after collection that continues to this day.
He’s a driver.
RALLIES, TRACK, COACHING, ENDURANCE
Walker started racing competitively at Willow Springs Racetrack 2002, resulting in multiple championships. A certified driving instructor, he has completed the Mille Miglia and Silvretta Classic, driven the Porsche across Australia, and finished endurance rallies in Panama, Colombia and Mexico.
He’s a Video Game Chara
cter.
CSR RACING X NEED FOR SPEED
In 2015, Walker and his iconic Porsche 911 “277” appeared in the Need For Speed racing game. In 2018, Walker appeared in the CSR mobile app racing game.
He’s a clothing designer.
Serious Clothing
Walker founded his fashion company, Serious Clothing, in 1994. It soon becames a hit in the LA punk and rock-and-roll scene and was worn by everyone from Gwen Stefani and The Eagles to Alice Cooper and Madonna.
A retail store on Melrose and a thriving wholesale business selling to the likes of Hot Topic ensured Walker a place both locally and nationally in the rock and roll fashion scene.
Los Angeles
Real Estate Entre
preneur.
Willow Film Locations
In 2001, Walker founded Willow Film Locations in his 26,000-sq-ft loft in the arts district of downtown LA. The 100-year-old building has been the site of many movies, commercials and videos for stars like Kevin Costner, Mary J. Blige, Heidi Klum, and The Eagles.
“FOLLOW YOUR GUT, AND DO WHAT YOU LOVE.”
Thank you
Magnus Walker is one of life’s true originals. His authenticity, passion and drive continue to motivate and inspire people across nations, generations and disciplines.
